Inbound Marketing- Who does it better? OVERVIEW I have conducted research into inbound marketing methods used by three organizations/websites, all of which in the area of personal development. The three websites I researched were: jimkwik.com , tonyrobbins.com and jamesclear.com . In this report I will be reviewing the marketing methods used by Jim Kwik’s & James Clear’s websites. Jim Kwik’s Approach to Inbound Marketing Kwik’s website uses Inbound Marketing effectively. He leverages multiple formats of content, including images, videos, podcasts and articles, engaging with visitors at all stages of the buyer's journey ; awareness, consideration and decision. Kwik's website utilizes existing customer reviews, an effective demonstration of the Inbound Marketing Flywheel Method , using customers' positive experiences to attract new customers. Kwik maximizes content to guide his audience to his products and services; books , courses , coaching and public speaking . ...
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