Getting Personal- A Report on Personal Branding
Personal Branding OVERVIEW What is personal branding? According to Wikipedia “Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.”- Wikipedia (May 2022). In this report I will be outlining the importance of personal branding, how it can be achieved through social media and give examples of personal branding on social media. The Importance of Personal Branding Personal branding is important to both individuals and businesses as it builds connections and shapes impressions of the person and their business. This is invaluable for influencing and engaging with an audience, establishing authority in a field and ultimately creating opportunities for the individual an...