Content is King! Content Marketing
Content Marketing I recently created a presentation outlining some great examples of content marketing that could be used for a travel related website. Click here to view the presentation . Along side this slide show I also created a video pitch where I discussed the best content examples I came across in my research. Click here to view the video. Read on to see my notes for the video pitch: Best Practise 1 Who- Zero to Travel Content- Free downloadable mini-course on “saving money while travelling” . This was a good example because- it adds value to the audience and website visitors by offering them an educational asset for free . What also made this a great content example- is that it used the gated content method. A particular standout for me as I did not come across many other travel related content examples that used this method. To access the free mini-course- visitors had to sign up to Zero to Travel mailing list. This gives Zer...